G-Star Head of Sustainability exclusive: Is a circular fashion industry achievable? ‘Only if we’re all on board’

G-Star is working with Circle Economy to embed circularity in its product design. Source: Circle Economy
Pursuing circularity will entail certain tradeoffs — and will require looking beyond just material sustainability. Source: Circle Economy
Collaboration is key: for a full denim-to-denim closed loop to become a reality, everyone needs to be on board. Source: Circle Economy

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