Switching Gear: Inside the first masterclass of Circle Economy’s new circularity project

Photo credit: Simona Tomms
Photo credit: Simona Tomms
Photo credit: Simona Tomms
Photo credit: Simona Tomms
Photo credit: Simona Tomms

The challenges of creating a circular business model

But developing and launching circular business models doesn’t come without its challenges, especially for larger brands, something that Kemi acknowledged. Lindex currently operates around 460 stores in 18 markets, of which nine are franchise markets. “I think the challenge for us is that we are a fairly big company with structured processes and ways of working and here we have to think in an entirely new way. It’s the challenge of working with more of a startup mentality and being willing to try new things and not get stuck in our old ways,” Kemi said.

Photo credit: Simona Tomms
Photo credit: Simona Tomms

Learn more about and join the Switching Gear project here, or sign up for updates on the Circle Textiles Programme here.

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Circle Economy

Circle Economy

We empower businesses, cities and nations with practical and scalable solutions to put the circular economy into action.