Switching Gear

Guiding Brands towards Circular Business Models in the Fashion Industry


Today, we own more clothes but wear them less. While consumption is rising fast, up to 70% of the average consumers’ closets go unworn. Among women, an estimated one in three wear new items only five times or fewer before discarding.


Six leading brands join Circle Economy on a circular innovation journey

'Switching Gear': Circle Economy's novel textile project.


The global market for recommerce — that is, the resale of used clothes or items — is estimated at $20 billion with estimated annual growth of 15% over the coming five years.


Awareness of new recommerce and rental markets is spreading from disruptors into established fashion and clothing businesses. At Circle Economy, we expect this trend to continue, as brands compete to stay up-to-date and relevant for their consumers.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Circle Economy

We empower businesses, cities and nations with practical and scalable solutions to put the circular economy into action.