Switching Gear

Guiding Brands towards Circular Business Models in the Fashion Industry

SERVICE-BASED MODELS

Today, we own more clothes but wear them less. While consumption is rising fast, up to 70% of the average consumers’ closets go unworn. Among women, an estimated one in three wear new items only five times or fewer before discarding.

SWITCHING GEAR

Six leading brands join Circle Economy on a circular innovation journey

'Switching Gear': Circle Economy's novel textile project.

MARKET AND SCALE

The global market for recommerce — that is, the resale of used clothes or items — is estimated at $20 billion with estimated annual growth of 15% over the coming five years.

NETWORK EFFECTS

Awareness of new recommerce and rental markets is spreading from disruptors into established fashion and clothing businesses. At Circle Economy, we expect this trend to continue, as brands compete to stay up-to-date and relevant for their consumers.

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Circle Economy

We empower businesses, cities and nations with practical and scalable solutions to put the circular economy into action.